We are seeking a talented Sales and Marketing Manager to lead our sales and marketing efforts in a district hotel. In this role, you will be responsible for developing and executing sales strategies, managing the sales team, and implementing marketing campaigns using software project and hospitality software. Your key tasks will include market analysis, customer relationship management, revenue forecasting, and collaboration with cross-functional teams. The ideal candidate will possess strong leadership skills, excellent communication abilities, and a track record of driving sales growth. If you thrive in a dynamic hospitality environment and have expertise in software project and hospitality software, we invite you to join our team and contribute to the success of our district hotel.
Tasks
1. Develop Sales and Marketing Strategies: Create comprehensive sales and marketing strategies aligned with the hotel's objectives and target market, utilizing the capabilities of the software project and hospitality software.
2. Sales Team Management: Lead and manage the sales team, providing guidance, training, and support to achieve sales targets and maximize revenue generation. Monitor team performance and provide necessary feedback and coaching.
3. Market Analysis and Research: Conduct regular market analysis to identify trends, customer preferences, and competitive landscape. Utilize data from the software project and hospitality software to gather insights and make informed decisions.
4. Campaign Planning and Execution: Plan and execute marketing campaigns across various channels, including digital marketing, advertising, promotions, and public relations. Utilize the features of the software project and hospitality software to track campaign performance and measure effectiveness.
5. Customer Relationship Management: Utilize the capabilities of the software project and hospitality software to manage customer relationships effectively. Maintain a database of customer information, track interactions, and ensure timely follow-ups to build strong and lasting customer relationships.
6. Revenue Analysis and Forecasting: Analyze sales data and revenue reports generated by the software project and hospitality software to assess performance, identify areas for improvement, and make data-driven decisions to achieve revenue goals.
7. Collaboration with Other Departments: Collaborate with other departments, such as operations, finance, and revenue management, to ensure alignment and effective execution of sales and marketing strategies. Coordinate efforts to optimize guest experiences and maximize profitability.
8. Stay Updated with Industry Trends: Stay abreast of industry trends, emerging technologies, and best practices in sales and marketing. Continuously seek opportunities to enhance knowledge and skills through industry conferences, webinars, and professional development resources.
9. Relationship Building with Partners: Establish and maintain strong relationships with industry partners, such as travel agencies, event planners, and local businesses, to drive business opportunities and enhance the hotel's brand visibility.
10. Monitor and Report Performance: Regularly monitor sales and marketing performance using the software project and hospitality software, generating reports and providing updates to senior management. Present key findings, insights, and recommendations to optimize strategies and achieve targets.
Responsibilities
- Develop and execute sales and marketing strategies using the software project and hospitality software.
- Lead and manage the sales team to achieve revenue targets and performance goals.
- Analyze market trends, competition, and customer preferences to identify growth opportunities.
- Utilize the software project and hospitality software to track sales performance, manage customer relationships, and streamline processes.
- Collaborate with senior management on marketing budgets, plan and execute marketing campaigns, and evaluate their effectiveness.
Must Have
- Leadership: Strong leadership skills to guide and motivate the sales and marketing team.
- Communication: Excellent communication and interpersonal skills for effective collaboration and client relationships.
- Analytical Thinking: Ability to analyze market trends and sales data to make informed decisions.
- Strategic Mindset: Capacity for strategic thinking and developing comprehensive marketing plans.
- Marketing Tools Proficiency: Knowledge of marketing automation tools, CRM systems, and digital platforms for efficient operations.
Nice to have
- Creativity: Ability to think creatively and develop innovative marketing strategies.
- Digital Marketing Expertise: Proficiency in digital marketing techniques, including social media, content marketing, SEO, and PPC.
- Data Analysis: Strong skills in data analysis and interpretation to gain insights and optimize marketing campaigns.
- Customer Experience Focus: Understanding of customer experience principles and the ability to implement strategies that enhance customer satisfaction.